A good web site effectively achieves your goals for the site. If you have a business the site should make it easy for the visitor to understand your services or product. The visitor will make judgements about you based on what you display on the web site. You want the visitor to decide that you can easily solve a problem for them and that you are highly qualified to do so.

Secondly, your potential customers must be able to find your site. I am often asked if a web site is good advertising. My answer is, "maybe." If your site does not show up in search engine returns you can not gain customers. All of the factors below must be designed to do well with search engines.

The important considerations are:

Content is key. There must be information that would help influence a customer's opinion of you. Pretty pictures, a name, and telephone number is not enough.

Navigation on a web site must be predictable so a visitor can quickly find the content of your site.

Contact for more information must be made simple for the site visitor.

Appearance or attractiveness of a site helps create an impression of the site's owner and a desire to continue exploring the site. But without good content and easy navigation a visitor quickly leaves a web site. Some of the most popular sites on the web are well organized content. Attractiveness of a site must work to enhance the content.

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